Market intelligence focuses on collection and analysis of competitor data. This can involve, to an extent, surveying customers to put competitive activities into context. The ultimate goal, however, is to identify the actions of competitors. The SWOT approach is one type of commonly used analysis, examining strengths, weaknesses, opportunities and threats.
Often, the SWOT approach can be refined using a “Five Forces” analysis, which assesses an industry’s profitability. The “Five Forces Framework” was developed by Harvard professor Michael Porter, who became renowned for his work on competitive strategy, and examines five factors: ease of entry into to an industry, threat of substitute products, bargaining power of suppliers, bargaining power of customers, and threats from established rivals.
For many enterprises, the real difficulty lies in setting up an organizational and operational structure for collecting, analyzing and disseminating information about competitors. As data sources multiply, it has become increasingly difficult to filter out the “noise” and focus on relevant information.
SmallCapRelations can offer guidance regarding how to approach marketing intelligence and how to best organize your approach. Our team is composed of professionals who have decades of experience in market intelligence and strategic application. Market intelligence requires rigorous research, insightful analysis and a great deal of time. SmallCapRelations possesses all three along with the needed resources to execute an effective plan of action.
We will first work with your management team in order to gain an understanding of your brand and your short- and long-term goals. We will then weigh this information against competitor and consumer trends. Finally, we will use these insights to develop a promotional strategy to best define your brand and your ultimate aims.
Market intelligence solutions we provide:
- Consulting and advisory services
- Internal, competition and market analysis
- Creation of relevant marketing materials
- Development of intelligence best practices
Contact our team today to discuss your brand and the information you need to position your company for future growth.