More than 10,000 tradeshows take place in the United States every year. Has your company participated?
Tradeshows are exhibitions of products and services hosted by companies in specific industries or sectors. Originally, tradeshows were large markets that were open to the public, similar to the trade fairs of medieval Europe, but in the modern world, tradeshows take various specialized forms.
Some tradeshows are enormous. The China Import and Export Fair in Guangzhou, China, for instance, is reputed to host more than 20,000 vendors and 100,000 buyers. It is held twice a year, in spring and autumn, and generates about $30 billion in trade during the five weeks it is active. The CES tradeshow in Las Vegas, hosted by the Consumer Technology Association, is also massive by American standards. CES 2018 housed more than 4,400 exhibitors spanning 2.7 million square feet of exhibit space, showcasing their products to 182,000 industry professionals—more than 63,000 of which came from overseas.
While tradeshows afford opportunities for striking valuable deals, conferences present an excellent venue for strengthening relationships and prospecting for customers. Both are powerful platforms for enhancing brand image through interaction with various constituents, including investors, customers, suppliers, media and the general public.
Unfortunately, many companies do not recognize the value of these opportunities and, therefore, do not utilize them. They may also be deterred by the notion that too much work will be involved in organizing or attending such events. Fortunately, the SmallCapRelations team is here to make the process easy.
We are a full-service marketing firm that offers professional assistance with conference management and tradeshow preparation. We will incorporate your company’s goals, products and services to create a distinctive theme for conferences and tradeshows—whether you are attending a conference or tradeshow or hosting a conference of your own.
In helping you plan and carry out a conference you are hosting, our team will source the best possible speakers and venue and oversee the entire process from planning to execution to follow-up. In helping you gear up for tradeshows and conference attendance, we can design your exhibit and help you with all of the necessary preparations. Tradeshows and conferences provide various valuable opportunities for fostering engagement and enhancing brand awareness, including panel discussions, corporate presentations, one-on-one meetings with investors and members of the media, keynote speeches and networking.
The primary goal of the SmallCapRelations team is helping you have an outstanding conference or tradeshow experience that results in the achievement of goals, increased brand awareness and generation of new business. We will utilize all of the latest technology to enhance your conference presentations and tradeshow exhibits, all in an effort to maximize your results from these events.
Our team has the skills and resources to manage the full scope of event logistics and support your organization throughout the event to ensure you gain maximum exposure and derive maximum benefit. Our team of professionals will oversee all management to ensure your conference or tradeshow attendance goes smoothly and that costs are kept at a minimum. Get in touch with us today to find out more!
