If any doubt exists in your mind that corporate communications impact the worth of your business, simply cast your memory back to Facebook’s infamous valuation plummet of July 2018. In one of the biggest one-day destructions of market value any company has ever suffered, the social media giant lost about $123 billion in shareholder wealth due, in part, to its inability to meet investors’ expectations following some disastrous revelations. Facebook failed to signal that its efforts to tackle fake news and other platform abuse, including the Cambridge Analytica scandal, would slow its revenue and earnings. In July, when Facebook reported second quarter revenue that fell short of expectation and further revealed revenue growth would continue to be sluggish in the coming quarters as the company invested in enhancing privacy and security, these details effectively spooked investors, who quickly dumped their shares. Facebook’s worth and reputation have suffered greatly in the aftermath.
As famously stated by Jeff Bezos, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” It is crucial that companies keep their customers and investors informed regarding what they’re doing and how they are dealing with problems when difficult situations arise.
Corporate communications, known in times past as public relations, are a key component of any business strategy. Any breakdowns in corporate communications have the potential to impact an enterprise’s operations, negatively affect public perception, destroy a company’s reputation and erode investor confidence. Without question, if a company pays too little attention to sending out the right message, they are putting their entire organization at risk.
The SmallCapRelations team has established a highly effective corporate communications framework that will significantly boost your brand image through compelling messaging. Our knowledgeable team of professionals will aid you in transforming both your internal and external communications strategies, since keeping your employees well-informed is just as imperative as keeping your external constituents up to date.
Many organizations focus primarily on external communications and neglect their internal messaging, which is a mistake. If you neglect your internal messaging, it can have an adverse effect on both your business efficiency and productivity. If you’re seeing signs that your internal communications may be ineffective, third-party perspective can be extremely helpful. The SmallCapRelations can help you identify communication gaps or miscommunications that need to be addressed in order to re-engage with your staff.
Our team provides brand development and support strategies that are tailored to meet your company’s specific needs. Our services include drafting, reviewing and distributing news releases to effectively promote your brand to the right target market.
SmallCapRelations brings vast expertise to the table to create informative, high-quality content that effectively delivers your corporate message. We have worked with many companies to create a broad array of marketing and communications materials, such as fact sheets, conference presentations and sales material.
Our services range from producing corporate videos to organizing conference calls and webcasts. Corporate communications is something no business can afford to get wrong, so get in touch with the experts at SmallCapRelations today to request an in-depth audit of your corporate communications. We will analyze your current situation and help you implement needed changes, ensuring that all communications going out to your customers and investors are effective and high-quality.
