Grammar encompasses more than you may think. While being stylistically accurate is important, grammar goes far beyond correctness. Communicating well with others requires using words very carefully. Poor grammar can result in erroneous reasoning, confusing communication and public misconceptions, which can all have a negative impact on the credibility you’re trying to build.
Your company’s website is the face of your business and, as such, should portray a professional image. A poorly written website equates to a storefront that has unappealing window displays and drab signage. Would you shop at such a store? Not likely. When a potential customer or investor visits a website that is full of poorly written copy and unprofessional content, it is just as off-putting as a brick-and-mortar business façade that is unkempt and badly designed. The would-be investor or customer immediately disengages and goes in search of a more appealing website elsewhere.
Many business owners don’t grasp the importance of professional copywriting until they receive negative communications about their own poorly written copy. No matter how well-intentioned your message may be, poor grammar, misspelled words, improper punctuation, etc., create a bad first impression. The result is visitors end up focusing on your errors instead of your message.
Words have the power to either attract or repel. In order to convey the right message, words must be selected very carefully. Using the right language and creating the proper tone in your messaging will result in greater traffic generation and higher conversion rates.
No matter what kind of communication is being generated, the copy must always be clean and well-articulated, and the meaning must be clear. True business leaders understand the intrinsic value of effective and well-crafted communication—both internal and external.
SEO (search engine optimization) copywriting includes using keywords, or search terms, that search engines use to rank web content in their results. Effective SEO (in other words, achieving top rankings in search engines) requires a careful balance between publishing content that is engaging and content that includes the right keywords in headings, subtitles and body text. This is essential for driving traffic to your website and converting visitors into customers.
When most people search for information online, they don’t look beyond the first page of a search engine’s results. Therefore, it is imperative to get your content featured on page 1. To do this, all of your copy, including website content, articles, blogs, landing pages and Facebook ads, should be written by professionals who are skilled in SEO copywriting.
At SmallCapRelations, we have a team of professional writers and SEO experts who are adept at creating engaging, search engine-optimized copy that effectively generates more leads and customer conversions. We have assisted many companies through our professional copywriting and proofing services, and we can do the same for your business.