What message is your company conveying? Proper communication is an integral aspect of public relations that should never be left to chance. The competition is intense between companies in today’s marketplace, and the attention span of the audience these companies are targeting is very limited. It is, therefore, absolutely essential that you send out a strong and engaging message.
Properly choosing the message that is being conveyed has been the making or breaking of countless companies. An effective campaign can help launch a corporate superstar, while an ill-advised campaign can bring down a brand. The public audience is fickle, and public perception of a company can change in the blink of an eye. You must be thorough and careful in your communication tactics and select a message that stays true to your corporate vision, values and beliefs.
Various factors add up to a strong corporate message. Ask yourself the following questions:
- What do you want people to know about your products and services?
- What is the primary factor that distinguishes your company from others and makes your brand recognizable?
- What kind of reputation do you want your company to have?
- Does your company need to overcome any negative publicity?
Large companies have equally large budgets for creating the ideal corporate message. They engage the services of professional PR agencies with particular emphasis in their field. The SmallCapRelations team understands that most businesses lack the resources to carry out such large-scale campaigns, which is why we offer budget-friendly, reliable messaging services to meet the particular needs of each of our clients.
Eliciting an emotional response from your target audience is one of the most effective ways to enhance brand awareness and make a memorable impression. Once consumers connect with a brand, they will immediately think of that brand’s products when a need arises. That is the power of effective messaging and what your company should be continuously striving for.
For the biggest and most successful brands, messaging is founded on extensive self-awareness. These companies know their strengths and understand the value of their services and products. Such a level of self-awareness is imperative for creating the ideal message to capture the spirit of your brand.
Certain corporate messages have become iconic over the years and are familiar to most, such as:
Covergirl: “Easy, Breezy, Beautiful.”
This slogan conveys the message that attaining beauty can be easy, carefree and readily accomplished if you choose the right products.
Subway: “Eat fresh.”
Fast food is notoriously unhealthy, so Subway cleverly established a slogan that conveys the idea that fast food from Subway breaks the mold by being fast, fresh and healthy.
Messages like these can do incredible things for your brand’s publicity, delivering measurable results and ongoing revenue increases. At SmallCapRelations, we understand the importance of selecting the perfect message, and we can help you capture the essence of your company in a powerful way.
Our team will work diligently to first fully understand your brand identity and then elicit the desired emotional response from your customers. Our marketing experts have both the talent and savvy to execute a messaging campaign that will result in emotional association and leave an indelible impression in the minds of your audience.