As famously stated by communications theorist Marshall McLuhan, “The medium is the messenger,” which reminds us that it isn’t just about what you say, but how you say it. In general, how and by whom a corporate presentation is delivered is equally as important as its content. Careful planning is needed to ensure the message and all its key elements are in alignment with the presenting company’s brand. Corporate credentials also matter; without a credible presenter, even the most inspiring, motivating and informative content can fall flat.
It is important to establish goals and objectives for an event. Clearly outlined objectives will aid you in selecting the presentation format and design that are best-suited to both your audience and the content being presented. Be sure to include material that is entertaining, and make sure your presenters set an appropriate pace as they present in order to keep the audience engaged. Encouraging audience participation and utilizing visual elements to reinforce your message are effective ways to prevent audience withdrawal. Don’t let your presentation become a sedative.
Since a presentation is a more formal form of delivery, a presenter should avoid some of the license one takes when engaged in a one-on-one conversation. The presentation should not meander but should be structured and to the point. A presentation’s layout should set the stage for logical progression of your material. Additionally, as a presentation is essentially one-sided, it won’t be fueled by audience feedback and must, therefore, create its own energy through effective use of proven rhetorical devices.
If you are planning a corporate presentation and aren’t sure where to start, the SmallCapRelations team can assist you in creating and organizing your event from start to finish. Our professionals can offer various materials to bolster your presentation, such as slideshows, diagrams, charts, videos, digital animation and professionally crafted content.
We can also integrate visual aids and inventive material into your presentation to help captivate your audience and keep them engaged. In maximizing the impact of the event and reassuring your shareholders, our chief aims are building trust in your brand as well as attracting the attention of potential investors.
We have gained vast experience over the years and understand there is not a one-size-fits-all approach to executing a successful corporate presentation. Armed with this understanding, our team will create a custom plan for your organization that strikes the optimum balance between being entertaining and being informative.
If you haven’t already created a list of attendees you’d like to invite, we will advertise your event in various ways, including through social media, press releases, online and offline advertising and other channels. Get in touch with the SmallCapRelations team today to learn more about how we can help you create and execute a memorable corporate presentation.
