Wouldn’t it be wonderful to carry out a branding campaign that delivered a 3,000 percent return on investment? That is exactly what happened for the financial services company that erected the “Fearless Girl” statue in New York City’s Bowling Green Park in 2017—placing the sculpture face to face with New York’s famous “Charging Bull” statue and creating a public sensation. The “Fearless Girl” campaign was carried out with a budget of about $250,000 and was created to promote the anniversary of the State Street Global Advisors (SSGA) SHE Fund, which only invests in companies that have women in their top leadership positions. It is estimated the “Fearless Girl” campaign generated $7.4 million in free marketing across television, social media and radio. This is a clear illustration that corporate communications, when executed well, can become huge news. In the age of social media, that can amount to exposure far beyond a company’s wildest expectations.
The SmallCapRelations team is here to help you create campaigns that accomplish just that and will stick in the minds of the public. We will make sure your branding is consistent across all communications and across all platforms utilized to communicate with your target audience. Regardless of whether you are launching a new brand or looking to enhance an existing one, our team has the expertise and creativity to assist you. Additionally, if you are unhappy with your brand’s current performance, our experts can quickly pinpoint areas of needed improvement. As a new SmallCapRelations client, you will be pleasantly surprised to discover that our professionals are frequently well-acquainted with an issue even before you have told us your specific concerns.
We offer extensive wisdom amassed through many years of experience. Over the years, we have found that a great deal of untapped potential exists within consumer sectors—potential that has gone unnoticed by even large corporations. Many companies stunt their own brand growth because they overestimate the extent of their competitive position and limit their campaigns to a narrow consumer group.
Truly successful companies understand how to market their brand in a way that reaches the broadest possible audience. In keeping with this, the SmallCapRelations team will utilize popular social media platforms like Facebook, Twitter, and LinkedIn to promote your brand and engage targeted users. We will craft distinctive, engaging, powerful messages that tell your brand’s story in an appealing way.
Our effective brand strategies target specific aims that include reaching a target audience, enhancing brand awareness and fostering sustainable brand growth. Our strategies incorporate fresh concepts that are geared toward increasing brand loyalty and helping your brand stand out from your competitors.
To be successful, companies have to continually reinforce brand value—even among their most devoted customers. No business can afford to rest on its laurels. SmallCapRelations can help you pinpoint the attributes that make you stand out from the competition and create a unique value proposition that bolsters and grows your brand.
We have assisted many companies, spanning a broad range of industries, in growing their brands. Get in touch with our team today to learn how we can help build greater brand awareness for your company through targeted branding campaigns that utilize proven strategies.