Targeted Advertising

When you engage the expertise of SmallCapRelations, you’re partnering with the team that helped make our own successful brand what it is today. We will utilize the same techniques in building your brand that we employed to build ours, and we will develop a successful social media marketing campaign through strategically targeted advertising.

Facebook ads are one of the most effective ways to get your brand in front of potential customers. Facebook boasts more than 2 billion registered accounts and offers the potential for your brand to achieve a global reach.

Utilizing the Facebook Ads Manager platform gives you control over who sees your advertisements. The first option for choosing who may view your ad is your “Saved Audience,” or the audience you select based on location or demographics. You can identify your exact target audience, and then Facebook will ensure only that group sees your advertisement, making sure your campaign doesn’t waste money by targeting the wrong audience.

Choosing a “Custom Audience” is your second option. A custom audience typically includes customers who have visited your page before. This option will also let you narrow your recipient base using similar filters for location and demographics.

The last option is “Lookalike Audiences,” which puts your advertisement before individuals who resemble your current customer base.

As you can see, Facebook Ads Manager employs a simple but powerful method of getting your advertisement in front of your target audience. If you use the Lookalike Audiences option, Facebook will even perform the legwork of identifying those users it perceives will enjoy your products and services, based on your current customer base.

If your marketing messages aren’t reaching the correct audience, that means you are wasting time and money. Using targeted advertisements is much more effective than using advertisements that lack a focused target or guidance. If you want to tap into the power of a targeted advertising campaign, SmallCapRelations is here to serve as your guide.

Through our years of experience with targeted advertisements, we’ve come to understand thoroughly what works and what doesn’t. We will take over the task of running your advertising campaigns, freeing you up to focus on other areas of managing your business. The SmallCapRelations team will create an effective campaign that aligns with your brand image, your company’s voice, and your overall business strategies.

To take your targeted advertisements even further, our team has developed a Demand Side Platform (DSP) that provides you with access to millions of investors worldwide. This system is extremely easy to use and features a user-friendly interface. We can additionally handle a massive scale, as our systems process more than 30 billion requests each day. You will be able to tap into valuable real-time data that helps you better understand your current campaign and how you can make it more successful.