Growing organic traffic volumes is indisputably one of the key ways to help drive revenues higher. Without a corporate blog, you are missing out on a significant means of bringing in that organic traffic. Pumping out engaging, relevant content that is highly valuable to your target audience can help your page move up the search engine rankings quickly, triggering a redoubling effect that brings in more and more readers. An interesting corporate blog that grabs hold of the target demo’s imagination is a superb way to enhance your online presence while incrementally establishing awareness of your brand.

Why Blogs Are Important

End users are sick of being bombarded with an onslaught of ads every day. Blogs can be an effective way to stay connected with customers while also actively promoting your brand in a way that doesn’t turn off advertisement-saturated consumers. The kind of genuine end user outreach that blogs are capable of achieving, and the fact that they are a welcome antidote to the advertisement overload most readers suffer from, makes corporate blogs a great way to show consumers you are ahead of the curve.

A blog can substantially amplify your brand’s voice without deafening customers or turning off new readers. The ability to distribute long- or short-form content on a regular basis is another key advantage to breaching the fourth wall of excessive professionalism and really making a more personal impact with your brand’s consumers.

Engagement tools on blog posts, such as reader comment fields, allow you to harness a direct feedback mechanism that will enable you to stay responsive and dive deeply into what your audience really wants. Such near-real-time interactivity is a powerful tool for staying relevant and establishing rapport with both commenters and those who read through the interactions.

Of course, the tricky part is coming up with fresh ideas and content that will pique the interest of readers. The key here is having command of your company’s core products and services as well as a clear view of what visitors are searching for. Try conducting research through an analytical system like Google Trends. If you really get to know your visitors and what the trends among them are, you will find there are plenty of blog topics that can be turned into great posts.

While it is important to maintain professionality at all times, blogs should also have a more casual tone and feel as conversationally comfortable as slipping on an old sweater. By putting a human touch in blog posts, your message is more likely to resonate with your readers. Writing in a natural tone not only boosts reader engagement but also helps improve your page rankings in search engine results. Avoid “keyword stuffing,” which makes your content sound unnatural and forced. Instead, keep keywords at less than 2 percent of your blog’s overall word count.

Consistent posting is the cornerstone of a successful blog. It isn’t necessary to post something every single day, but you should target having a new blog post at least once or twice each week. The most important factor is generating relevant, interesting content that will resonate with your readers.