Ederra

Ederra creates farm-to-body functional superfood supplements designed to help people live healthier, more vibrant lives. The company caters to visionaries, entrepreneurs, explorers and those who push boundaries. Ederra’s products also serve our most cherished individuals – sisters, brothers, friends and mothers.

Ederra tackles challenges with diverse perspectives, unified by a shared passion for nutrition, sustainability and making the world a better place. To deliver the quality supplements its customers deserve, Ederra revolutionized production through local neighbor farms. The company’s dedication to freshness, quality and sustainability isn’t just about being premium; it’s about making a positive impact on the world.

At its core, Ederra is not just selling supplements – it’s transforming how they are made and consumed. The company is driven by a fundamental human instinct: the desire to achieve more and do the extraordinary.

Ederra’s innate curiosity and passion for innovation fuel its quest to discover better ways to produce supplements. This spirit of exploration ensures that the company continues to create the finest products for its customers and their loved ones, now and for generations to come.

EMPWR+

Ederra’s flagship product is EMPWR+, a supplement made with functional superfood broccoli microgreens. Microgreens, harvested within 1-2 weeks of planting, are nutrient powerhouses, containing up to 40 times more nutrients than mature plants. These include essential vitamins, minerals and antioxidants.

As a superfood, microgreens pack a significant nutritional punch. One serving of EMPWR+ contains the equivalent nutrients found in more than a pound of mature broccoli. EMPWR+ is also rich in ingredients that help combat inflammation, such as sulforaphane—a compound found in its highest concentration in broccoli microgreens. Sulforaphane has been shown to significantly reduce inflammation in the body, reducing fatigue and the risk of chronic inflammatory diseases.

EMPWR+ also includes Lion’s Mane mushroom, a functional superfood used for thousands of years in Asia for its cognitive and brain health benefits. By stimulating the production of nerve growth factor, Lion’s Mane can enhance memory and focus, with some clinical trials showing improved cognitive test results.

Market Opportunity

A report by Future Market Insights, a leading provider of market intelligence and consulting services, estimated the global greens supplement market at $563.3 million in 2022. The report forecasts the market to grow to $818.0 million by 2032, with a CAGR of 3.8% over the forecast period. Growth drivers include rising applications in pharmaceuticals, dietary supplements, and food and beverages.

Greens supplements are one of the most popular categories in the dietary supplement market. In recent years, their popularity has surged as more people seek to improve their health and well-being. These supplements are primarily derived from dried vegetables and fruits and are rich in nutrients like selenium; vitamins A, C and K; iodine; iron; and chromium. They enable consumers to easily reach their daily recommended intake of essential vitamins and minerals.

Management Team

Vladi Delsoglio is the CEO of Ederra. He is a passionate advocate for health and sustainability, with two decades of experience in high-end design and creative leadership. A former executive at a Nasdaq-listed company, he leads the Ederra team in its mission to revolutionize the supplement industry and empower individuals to live healthier, more vibrant lives. Under his leadership, Ederra is setting new standards for transparency, quality and innovation in functional superfoods.

Ruchit Mehta is the Chief Scientific Officer at Ederra. Born and raised in San Marcos, California, he grew up in a culture rich with superfoods like turmeric and ginger, which sparked his interest in natural health products. His passion for superfoods deepened while studying chemical biology at the University of California, Berkeley, leading him to a career in researching greens for supplements. When he discovered the immense health benefits of microgreens, he knew they needed to be shared with the world.