Brera Holdings PLC (NASDAQ: BREA)

Brera Holdings PLC (NASDAQ: BREA) is an Ireland-based international holding company pioneering multi-club ownership (“MCO”) in global football. As the first publicly traded MCO on Nasdaq, Brera democratizes access to professional sports ownership, giving retail and institutional investors the ability to participate in sports as an asset class.

Brera is positioned within an expanding asset class where football franchises are increasingly treated as financial investments, highlighting football’s resilience as an asset class. The Ross-Arctos Sports Franchise Index, which tracks franchise valuations across major sports, has returned around 13% annually since 1960, outpacing equities and other traditional benchmarks. Despite downturns such as the early 2000s technology correction and the 2008 financial crisis, football revenues from broadcasting and sponsorships held steady.

Since its NASDAQ listing in 2023, Brera has grown a portfolio of men’s and women’s teams in Italy, North Macedonia, Mozambique, and Mongolia. The strategy emphasizes acquiring undervalued clubs with strong community ties and youth systems, while using centralized oversight to improve efficiency and commercial returns.

In June 2025, Brera completed its largest deal to date, acquiring a 52% stake in Italian Serie B club S.S. Juve Stabia. The EUR 10 million transaction, financed through a mix of cash, shares, and incentives, marked Brera as one of only two MCO operators in Italy’s second division. Juve Stabia’s valuation rose 245 percent, to $32.3 million, after its semifinal run into the Serie A promotion playoffs following a fifth-place finish in the 2024/25 regular season, supporting the investment case for Brera’s turnaround model.

Brera also owns Brera Strumica in North Macedonia, a club with access to UEFA Europa and Conference League qualification rounds, and Brera Tchumene in Mozambique, promoted to the top division in 2024. In Asia, Brera manages Brera Ilch FC in Mongolia, providing entry to a fast-growing football ecosystem.

Revenue comes from media rights distributions, tournament prize money, sponsorships, player transfers, and consulting services. The Company also invests in academies and grassroots programs, aiming to strengthen talent pipelines and expand fan bases. This offers both operating synergies and longer-term monetization opportunities. Player development across clubs can feed into higher-value transfers, while shared branding and sponsorship activation allow scale efficiencies.

A notable feature of Brera is its insider ownership. Around 26% of shares are held by management and core investors, creating a strong alignment of incentives with outside shareholders, and a key factor underpinning confidence in the company’s execution.

Football’s broader market context also supports the thesis. Global sports franchise ownership is estimated at $417 billion and projected to grow at more than 8% annually through 2030. Within that, multi-club ownership has gained traction, with nearly 200 clubs worldwide now part of MCO structures.

Headquartered in Dublin, with offices in Milan, Brera is committed to building a socially impactful, globally diversified portfolio of football clubs that deliver both competitive success and long-term shareholder value.

Sporting Assets

Brera’s portfolio currently spans clubs in Italy, North Macedonia, Mongolia, and Mozambique, reflecting its strategy of acquiring undervalued teams and enhancing their performance through disciplined management and operational improvements.

SS Juve Stabia (Italy)

Acquired in June 2025 through a 52% controlling stake, Juve Stabia is known as “The Other Team of Naples” and is Brera’s flagship asset. Founded in 1907, the historic club has competed in five Serie B and 40 Serie C campaigns and represents the passion of Castellammare di Stabia, near Naples, Amalfi, and Pompei.

During the 2024–25 season, Juve Stabia finished 5th in Serie B and advanced to the promotion playoff semifinals. Juve Stabia also ranked as the most financially efficient club in the league, achieving top performance despite one of the lowest wage bills.

Brera plans to leverage Juve Stabia’s strong fan base, competitive success, and strategic location to expand sponsorships, media partnerships, and stadium infrastructure, positioning the club for long-term growth and potential Serie A promotion.

Other Portfolio Assets

• Brera Strumica FC and WFC Brera Tiverija (North Macedonia) – Acquired in 2023, Brera Strumica competes in the North Macedonian First League and builds on the legacy of football legend Goran Pandev. In 2024, Brera launched WFC Brera Tiverija, the first women’s football club in North Macedonia organized as a joint-stock company. The women’s team is on track to qualify for the UEFA Women’s Champions League after leading the first half of the 2024/25 season.
• Brera Ilch FC (Mongolia) – Acquired in 2023, Brera Ilch competes in the Mongolian National Premier League. The club is a cornerstone of Brera’s Asia strategy, driving commercial expansion, sponsorship opportunities, and regional brand growth.
• Brera Tchumene FC (Mozambique) – Established in 2023, Brera Tchumene quickly earned promotion to Mocambola, Mozambique’s First Division. The club fields both men’s and women’s teams, but geopolitical instability has temporarily paused competition, with players affiliating with Black Bulls.
• Brera Milano (Italy) – Founded in 2000 and known as “The Third Team of Milan,” Brera Milano is the company’s community-centric flagship club. The semi-professional team emphasizes social impact, inclusivity, and sustainability initiatives.

Market Opportunity

A report from IMARC Group shows the international football market generated about $3.3 billion in 2023, with projections to reach $4.6 billion by 2032 at a 3.6% CAGR. Growth is fueled by digitization, sponsorship deals, rising interest in women’s leagues, and the expansion of e-sports and gaming.

Second-tier European leagues, where Brera is most active, offer especially strong upside. Serie B clubs average valuations of €27 million, compared to €240 million in Serie A — nearly a ninefold gap. Promotion can deliver 4–16x increases in value, driven by higher media rights, sponsorships, and global visibility.

Brera’s majority-owned SS Juve Stabia embodies this dynamic. After promotion to Serie B in 2024, the club advanced to the promotion playoff semifinals in its first season and achieved the highest market value increase in the league, climbing 245% to a $32 million valuation. This growth, highlighted across multiple industry reports, demonstrates the speed at which Brera’s operational model can translate on-field success into shareholder value.

Leadership Team

Daniel McClory, Executive Chairman of Brera Holdings, is also Co-Founder and Chief Executive Officer of Boustead & Company Limited. He previously served as Managing Director, Head of Equity Capital Markets, and Head of China for Boustead Securities, LLC. McClory is also a Board Director of USA Track & Field and serves on the Champions Advisory Board of Eastern Michigan University.

Pietro Bersani, Chief Executive Officer and Chief Financial Officer of Brera Holdings, has been a board member since 2023. He is a Certified Public Accountant, Certified Public Auditor, and Chartered Certified Accountant in Italy. Bersani also serves on the board of Kiromic BioPharma, Inc. (NASDAQ: KRBP).

Alberto Libanori, Director of Brera Holdings, is also a Senior Advisor of Boustead & Company Limited. He has broad experience in venture capital, business development, licensing, and investment banking, and currently serves on the boards of Mainz Biomed N.V. (NASDAQ: MYNZ) and The RoyaLand Company Limited (OTCQB: RLDNF).